It started with a simple Nokia pay as you go phone that was only used for emergencies and has evolved into a miniature computer. Four years ago, I didn’t have texting. And, I must confess, it was only a little over a year ago that I (finally) got a data plan. Now, my cellphone is an extension of my life. I can’t go anywhere without it – What if someone needs me? What if I need to get in contact with someone? What if I want to take a picture? Or, what if I just want to search the Web?
The technology of the cellphone is continuously developing into something bigger and people are moving forward with the trends. According to the Cisco Visual Networking Index (VNI), global mobile data traffic grew 70 percent in 2012 reaching 885 petabytes per month, and is projected to increase to 11.2 exabytes per month by 2017.
Here are some other interesting facts from the article:
- Average smartphone usage grew 81 percent in 2012
- The number of mobile phones is expected to exceed the world’s population by the end of 2013.
- Smartphones are expected to surpass 50 percent of mobile data traffic in 2013.
It is obvious with such a rapid growth that marketers are going to capitalize on marketing to this medium, and QR codes is one great way of doing so. In short, Quick Response (QR) codes are a barcode direct cellphone users to specific online content. Various companies have used QR codes in their advertising. One company was Tesco. Their goal was to become the number one store in South Korea without adding more stores, which was accomplished through QR code outdoor advertising. Tesco made the store come to the people by creating virtual stores that blended into people’s everyday lives, like subway stations. All people had to do was scan the QR code of the product and it was in their shopping cart. Check out the video to see the whole campaign. Tesco really knew their market and understood how they could accomplish their goal. The ROI was tremendous for them, and this is just one example how QR codes can be used for marketers.
Have you ever scanned a QR code? What was your experience like?
If you use a smartphone, do you think you could ever go back to having a phone without the Internet?