If you have a question how do you generally find the answer? Simple, Google it.
Google (noun & verb): a multi-billion dollar company with a vast array of capabilities. It is the world’s most popular search engine uses algorithms to display the most relevant content to a user’s query. People use the term Google as a verb because it has become such a large company. Other search engines are not even thought of most of the time. People remain loyal to Google.
This search engine discovers, crawls, and serves web pages to users almost instantly as a person begins typing. It starts with Googlebot, “spider,” crawling through billions of pages on the Internet to create an index of websites that are displayed, giving a higher importance to those that are most relevant. As a newer web designer, this system seems brilliant from both the user and designer standpoints.
Google analytics allows you to measure your advertising ROI as well as other things like social sources. Google’s social reporting tool can be extremely advantageous as it analyzes everything in one location, thus, saving time. Google’s capabilities seem endless since it can even recognize the interactions people had with a company’s website and the value of the conversions. As a user, how do you feel about Google analyzing how you interact with a website socially? Do you feel like your privacy has been invaded?
If you are new to Google Analytics, or are looking for new tips check out KISSmetrics for 50 resources on the topic.