From conversion testing, search engine optimization (SEO), analytics, social media, and content marketing – there’s no doubt that there is a lot to search engine marketing (SEM) strategies and tactics. In fact, there’s a whole Anvil glossary dedicated to defining the various terms. SEO doesn’t just effect company websites, but can also increase traffic on personal websites, blogs, social media sites, etc.
So, how does a web designer, marketer, or social media manager best utilize the web? As an advertiser we know that a company wants people to spend an endless amount of time on their website and visit it often. There’s a lot more that goes into this than I ever imagined there could be. How often do you really stop and think, “How does Google know what pages to show me when I search for something?” Google even has strict guidelines that dictates what a person can and cannot do to enhance their search engine optimization. These guidelines just increase Google’s credibility as a company because they ensure they are displaying the best results on the earlier pages, and trying to reduce the spam you may encounter. Not only that, but if you break the rules, your website won’t appear in their searches at all. These guidelines spell it out so clearly that even a beginning web designer will be able to effectively design a website.
But once you get a person on your website, you have to be able to keep them there. Gregg Digneo provides some great tips for this on the Unbounce blog, most of which I tried to incorporate into my personal portfolio website. For example, if you have a form you want to keep it above the fold because people are less likely to scroll through your website. It is essential to really take these tips into consideration. The more user-friendly the website, the more people will enjoy visiting it.
– What terms from the Anvil glossary were new to you?
– Do you think SEO is just a trend or is it essential in web design now?
– What are some website features or designs that you think will increase the amount of time a person spends on your website?